Sold, Cheap
As amusing as the discovery of the Republican National Committee finance leadership meeting PowerPoint has been for the last couple of days, there’s really nothing about it that could be considered surprising. RNC fundraisers hold those who would donate to their party in complete contempt—well hell, who doesn’t? They seek to exploit fear to attain their ends—well, duh, they’re Republicans. They openly trade access for large donations, that is, peddle influence—yup, sounds like politics to me.
So, no, the contents of the presentation weren’t so surprising. What did surprise me was my reaction to it, specifically to the question “What can you sell when you do not have the White House, the House, or the Senate?” While its hardly a shock that the nexus of commerce and politics—what they used to refer to as “corruption” back when I was a lad—is more or less complete at this juncture, I had never really spent much time thinking of politics in terms of salesmanship before.
Salesmanship, the thing that sits a steak hungry nation down to a big, heaping plate of sizzle, changes everything. Suddenly, Republicans aren’t lying, really-- they’re being positive and confident about their product. That product is suddenly equivalent to a copper bracelet for arthritis pain or a ”natural male enhancement capsule” or a time share condo or a miracle absorbent cloth.
Mind you, confidence is the word from which we derive “con game,” sizzle isn’t particularly nutritious, and none of that shit works especially well. But sympathy for suckers is misplaced. In the sexist and anachronistic words of W.C. Fields, you can’t cheat an honest man. If this stuff is selling like gangbusters, the hucksters doing the selling are only half the story.